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Robin Madell

Focused. Conscientious. Responsive. Succinct.
Robin Madell serves as an award-winning corporate writer, freelance copywriter, ghostwriter, and speechwriter for executives, entrepreneurs, and other thought leaders across diverse industries. In these capacities, Robin writes frequently for C-level execs and senior-level leaders to help them craft their messaging and create a wide range of content, from bylined articles and blog posts to web content, white papers, case studies, press releases, PowerPoint presentations, eBooks, and more. Backed by over two decades of experience in corporate writing, business journalism, and communications in New York and San Francisco, Robin helps her clients over-deliver on their communications goals through laser-like focus on the details that make a difference, taking their marketing messages to the next level in almost any type of deliverable. With a conscientious, responsive, and deadline-driven approach, Robin specializes in creating targeted content not only for individual thought leaders, but also for companies of all sizes and in all stages of development—from Fortune 1000 corporations to startups. Her expertise covers areas including leadership, management, career issues, technology, finance, healthcare, real estate, law, advertising, public relations, marketing, and nonprofits. Robin is a contributor to the On Careers section of U.S. News & World Report, as well as a contributing writer at FlexJobs.com, career-intelligence.com, The Glass Hammer, and the Boston Real Estate Observer. Her work frequently appears on other top business sites including Business Insider, Harvard Business Review, Fortune.com, Forbes.com, Yahoo.com. TheLadders, AoL Jobs, and Huffington Post. Robin is the author of Surviving Your Thirties: Americans Talk About Life After 30 and co-author of The Strong Principles: Career Success. Confidential ghostwriting samples and quotes for contract or freelance projects are available on request.
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WHAT CLIENTS SAY
“Robin is my #1 go-to writer, without question. She is extremely professional, delivering written content that is polished and—very important—consistently within deadline. I know that I can rely on Robin 100% and that makes a world of difference in terms of who I choose to work with. Not only does Robin work fast, she is also very versatile, and can create press releases, case studies, articles, blogs—anything I throw her way! I highly recommend Robin for any writing needs, particularly those that need a quick turnaround.”
Denise Nelson

Vice President, The Ventana Group, San Francisco, CA

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2017-02-16T10:10:26+00:00

Vice President, The Ventana Group, San Francisco, CA

“Robin is my #1 go-to writer, without question. She is extremely professional, delivering written content that is polished and—very important—consistently within deadline. I know that I can rely on Robin 100% and that makes a world of difference in terms of who I choose to work with. Not only does Robin work fast, she is also very versatile, and can create press releases, case studies, articles, blogs—anything I throw her way! I highly recommend Robin for any writing needs, particularly those that need a quick turnaround.”
“Robin is terrific to work with as she is a true partner. She helps you think through all the angles for your article, speech, or other content, does her own research to bring more to the table, and then brings it all together in a very well written and engaging style.”
Charlene Prounis

CEO and Managing Partner, Flashpoint Medica, New York, NY

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2017-02-16T10:16:58+00:00

CEO and Managing Partner, Flashpoint Medica, New York, NY

“Robin is terrific to work with as she is a true partner. She helps you think through all the angles for your article, speech, or other content, does her own research to bring more to the table, and then brings it all together in a very well written and engaging style.”
“I had been laboring over my resume for quite a while, not having had one for 10 years. Robin took what I had written and made it sing…and, it was done in a timely way that met my rather pressing requirements. The comments I have received on my resume have been outstanding and I owe much of that to the clarity and focus Robin brought to it.”
President and COO

Global Strategic Branding Agency, New York, NY

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2017-02-16T10:26:40+00:00

Global Strategic Branding Agency, New York, NY

“I had been laboring over my resume for quite a while, not having had one for 10 years. Robin took what I had written and made it sing…and, it was done in a timely way that met my rather pressing requirements. The comments I have received on my resume have been outstanding and I owe much of that to the clarity and focus Robin brought to it.”
“Robin has been an integral part of our agency growth for the past three years as our lead freelance copywriter. She ensures the process of collaborating is seamless. Robin’s writing style is efficient yet high quality, and she is diligent about researching and understanding projects allocated to her such as news releases, thought leadership pieces, and messaging. I would highly recommend Robin for writing projects!”
Chathri Ali

Managing Partner, talkTECH, Los Angeles, CA 

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2017-02-16T10:18:25+00:00

Managing Partner, talkTECH, Los Angeles, CA 

“Robin has been an integral part of our agency growth for the past three years as our lead freelance copywriter. She ensures the process of collaborating is seamless. Robin’s writing style is efficient yet high quality, and she is diligent about researching and understanding projects allocated to her such as news releases, thought leadership pieces, and messaging. I would highly recommend Robin for writing projects!”
“Robin has been an invaluable resource for our team. No matter the subject matter or client, I know that I can rely on Robin to deliver well-researched, top-quality content—on or before deadline. It’s truly a pleasure to collaborate with her on these projects!”
Erin Petersen

Managing Editor, Partners, Healthline Networks, Inc., San Francisco, CA

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2017-02-16T10:25:31+00:00

Managing Editor, Partners, Healthline Networks, Inc., San Francisco, CA

“Robin has been an invaluable resource for our team. No matter the subject matter or client, I know that I can rely on Robin to deliver well-researched, top-quality content—on or before deadline. It’s truly a pleasure to collaborate with her on these projects!”
“Robin is unquestionably one of the best writers I have ever worked with. Robin’s standards are extremely high; she is fast, effective, and a great collaborator. It is a wonderful experience working with Robin.”
Lisa Nee

President, Allen/Nee Productions, Madison, CT

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2017-02-16T10:14:42+00:00

President, Allen/Nee Productions, Madison, CT

“Robin is unquestionably one of the best writers I have ever worked with. Robin’s standards are extremely high; she is fast, effective, and a great collaborator. It is a wonderful experience working with Robin.”
“Robin has been an exceptional resource for The Ventana Group, supporting us in the production of case studies, articles, press releases and a wide range of content assets. In addition to providing quality writing, she is responsive and completes projects without delay. Her efforts regularly help us exceed the expectations of our clients.”
Joe Austin

Vice President, The Ventana Group, Austin, TX

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2017-02-16T10:22:26+00:00

Vice President, The Ventana Group, Austin, TX

“Robin has been an exceptional resource for The Ventana Group, supporting us in the production of case studies, articles, press releases and a wide range of content assets. In addition to providing quality writing, she is responsive and completes projects without delay. Her efforts regularly help us exceed the expectations of our clients.”
“As a writer myself, I’m very selective about soliciting help from other writers. But Robin was truly an exception. Professional, perceptive, and deadline-sensitive, Robin jumped in and helped create some much-needed content for my website and newsletter. She’s got an amazing ability to get into someone’s head and put their thoughts on the page in a powerful way!”
Libby Gill

CEO, Executive Coach, Leadership Expert, and Author, Libby Gill & Company, Los Angeles, CA

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2017-02-16T10:19:20+00:00

CEO, Executive Coach, Leadership Expert, and Author, Libby Gill & Company, Los Angeles, CA

“As a writer myself, I’m very selective about soliciting help from other writers. But Robin was truly an exception. Professional, perceptive, and deadline-sensitive, Robin jumped in and helped create some much-needed content for my website and newsletter. She’s got an amazing ability to get into someone’s head and put their thoughts on the page in a powerful way!”
“Having worked with Robin in a variety of writing contexts, I’ve found her to be a complete pro. She’s savvy, versatile, and consistently meets deadlines with time to spare. She’s always at the top of my list when I need a writer.”
Matt Reichman

Senior Account Executive, Method Communications, Salt Lake City, UT

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2017-02-16T10:21:27+00:00

Senior Account Executive, Method Communications, Salt Lake City, UT

“Having worked with Robin in a variety of writing contexts, I’ve found her to be a complete pro. She’s savvy, versatile, and consistently meets deadlines with time to spare. She’s always at the top of my list when I need a writer.”
“Robin is a pleasure to work with — consistently produces quality work, highly collaborative, and never misses a deadline! I give Robin my highest recommendation as a freelance writer for any type of corporate communications, from copywriting, ghostwriting, and blogging to crafting PR messaging, bylined articles, and web content.”
Nicole Gorman

Corporate Communications Consultant, Boston, MA

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2017-02-16T10:27:07+00:00

Corporate Communications Consultant, Boston, MA

“Robin is a pleasure to work with — consistently produces quality work, highly collaborative, and never misses a deadline! I give Robin my highest recommendation as a freelance writer for any type of corporate communications, from copywriting, ghostwriting, and blogging to crafting PR messaging, bylined articles, and web content.”
“Trusting any outside writer with my projects is hard to do as a control freak, but Robin has proven time and again that she knows exactly how to take a desired outcome and turn it into a reality. Robin is extremely organized, creative, and thoughtful. I would recommend Robin to anyone looking for a copywriter, ghostwriter, editor, or for project collaboration on a wide range of deliverables in any industry. She is prompt in her delivery, a great communicator, and does what she promises—rare these days!”
Michelle Williams

Owner and Founder, Bloom Coaching and Consulting, Portland OR

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2017-02-16T10:20:56+00:00

Owner and Founder, Bloom Coaching and Consulting, Portland OR

“Trusting any outside writer with my projects is hard to do as a control freak, but Robin has proven time and again that she knows exactly how to take a desired outcome and turn it into a reality. Robin is extremely organized, creative, and thoughtful. I would recommend Robin to anyone looking for a copywriter, ghostwriter, editor, or for project collaboration on a wide range of deliverables in any industry. She is prompt in her delivery, a great communicator, and does what she promises—rare these days!”
“It has been my pleasure to have worked with Robin on a few special projects. I have found her to be a true professional in every sense of the word—honest, authentic, talented, and a skilled writer.”
Diane Gottsman

Owner, Protocol School of Texas, San Antonio, Texas

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2017-02-16T10:25:00+00:00

Owner, Protocol School of Texas, San Antonio, Texas

“It has been my pleasure to have worked with Robin on a few special projects. I have found her to be a true professional in every sense of the word—honest, authentic, talented, and a skilled writer.”
“Robin has partnered with Ventana for several years and is one of the best writers in the industry. She has a deep understanding of the technology and markets that are changing the way enterprises and consumers connect and do business. Robin has the ability to create exceptional content from marketing collateral, white papers, customer case studies, contributed articles and blogs. She delivers superior, consistent results time and time again and is a great asset and partner for my business and my clients.”
Sabrina Sanchez

Founder and CEO, The Ventana Group, Washington, DC

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2017-02-16T10:15:28+00:00

Founder and CEO, The Ventana Group, Washington, DC

“Robin has partnered with Ventana for several years and is one of the best writers in the industry. She has a deep understanding of the technology and markets that are changing the way enterprises and consumers connect and do business. Robin has the ability to create exceptional content from marketing collateral, white papers, customer case studies, contributed articles and blogs. She delivers superior, consistent results time and time again and is a great asset and partner for my business and my clients.”
“Robin is totally committed and dedicated to her craft. A master writer and editor and true team player. Her work style, work ethic, collaboration ability, and results for deliverables are never less than top drawer. I have worked with many great writers and editors. None as 360-degree-perfect as Robin.”
Auge Reichenberg

Executive Vice President/Executive Creative Director, McCann HumanCare, New York, NY

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2017-02-16T10:16:19+00:00

Executive Vice President/Executive Creative Director, McCann HumanCare, New York, NY

“Robin is totally committed and dedicated to her craft. A master writer and editor and true team player. Her work style, work ethic, collaboration ability, and results for deliverables are never less than top drawer. I have worked with many great writers and editors. None as 360-degree-perfect as Robin.”
“Robin is a talented writer who can adeptly handle a diverse range of projects. She is wonderful to work with—a great communicator, consistently responsive, and always delivers assignments on time. In fact, when she knows that a deadline is pressing, she often manages to complete projects early! She also excels at fostering long-term client relationships. With her many talents and excellent work ethic, I wouldn’t hesitate to recommend Robin.”
Jenna Flannigan

Editor, Healthline Networks, Inc., New York, NY 

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2017-02-16T10:23:27+00:00

Editor, Healthline Networks, Inc., New York, NY 

“Robin is a talented writer who can adeptly handle a diverse range of projects. She is wonderful to work with—a great communicator, consistently responsive, and always delivers assignments on time. In fact, when she knows that a deadline is pressing, she often manages to complete projects early! She also excels at fostering long-term client relationships. With her many talents and excellent work ethic, I wouldn’t hesitate to recommend Robin.”
“It’s a pleasure working with Robin. In addition to producing timely work (often ahead of schedule), Robin asks the right questions to create effective press releases, blog posts, and other copy. She is mindful of the target audience and also of seamlessly weaving in keywords for SEO. I highly recommend considering Robin for your copywriting and editorial needs.”
Robin Spindel

Director of Marketing, Furnished Quarters, New York, NY

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2017-02-16T10:23:56+00:00

Director of Marketing, Furnished Quarters, New York, NY

“It’s a pleasure working with Robin. In addition to producing timely work (often ahead of schedule), Robin asks the right questions to create effective press releases, blog posts, and other copy. She is mindful of the target audience and also of seamlessly weaving in keywords for SEO. I highly recommend considering Robin for your copywriting and editorial needs.”
“I had a fantastic experience working with Robin. As a new business owner, I needed not only professional writing skills, but also the business acumen to shape a strategic document that would be used to attract new clients. Robin raised my expectation of “what good looks like” and delivered an end product I was proud to share. Her finesse, advice, attention to detail, and sharp intellect also contributed to a really enjoyable working relationship.”
Kimberlee Williams

Founder and CEO, ignitem, Jersey City, NJ

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2017-02-16T10:14:12+00:00

Founder and CEO, ignitem, Jersey City, NJ

“I had a fantastic experience working with Robin. As a new business owner, I needed not only professional writing skills, but also the business acumen to shape a strategic document that would be used to attract new clients. Robin raised my expectation of “what good looks like” and delivered an end product I was proud to share. Her finesse, advice, attention to detail, and sharp intellect also contributed to a really enjoyable working relationship.”
“Robin is both an exceptional writer and one of the most fundamentally reliable people I’ve ever worked with, which is an extremely rare combination of qualities in my experience. She has consistently won the confidence of clients when I’ve engaged her services, which is a testament to her thorough and professional approach to writing. I would recommend her for any writing project, large or small.”
Brad Plothow

Senior Vice President of Strategy, Method Communications, Salt Lake City, UT

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2017-02-16T10:17:40+00:00

Senior Vice President of Strategy, Method Communications, Salt Lake City, UT

“Robin is both an exceptional writer and one of the most fundamentally reliable people I’ve ever worked with, which is an extremely rare combination of qualities in my experience. She has consistently won the confidence of clients when I’ve engaged her services, which is a testament to her thorough and professional approach to writing. I would recommend her for any writing project, large or small.”
“I have utilized Robin’s professional writing services for over 4 years now and must say that I am thrilled with the results. Her work ethic and writing style have worked well with our organization’s needs that are often last minute. We simply share with Robin what we’re hoping to accomplish with an initiative, and she writes the press release, blog post, or other requested content that is the perfect match for what we need. Robin is a true professional with excellent listening and writing skills. She is a pleasure to work with.”
Craig Partin

Vice President, Sales, Furnished Quarters, New York, NY

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2017-02-16T10:21:56+00:00

Vice President, Sales, Furnished Quarters, New York, NY

“I have utilized Robin’s professional writing services for over 4 years now and must say that I am thrilled with the results. Her work ethic and writing style have worked well with our organization’s needs that are often last minute. We simply share with Robin what we’re hoping to accomplish with an initiative, and she writes the press release, blog post, or other requested content that is the perfect match for what we need. Robin is a true professional with excellent listening and writing skills. She is a pleasure to work with.”
“Robin treats each of my projects with the highest level of professionalism. I can always trust her to do a great job, as her timely response and clear communication style is a huge asset to my business!”
Art Director and Principal

Creative Agency, San Jose, CA

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2017-02-16T10:26:15+00:00

Creative Agency, San Jose, CA

“Robin treats each of my projects with the highest level of professionalism. I can always trust her to do a great job, as her timely response and clear communication style is a huge asset to my business!”
“Robin has been an exceptional writer/editor for my firm. Robin quickly grasped and delivered on our principles for communications materials to make them researched-based, substantive, practical, and understandable for our broad range of readership that represents a local, national, and global audience. Robin has a strong understanding of trends, research, and best practices regarding women in leadership, which is certainly added value for supporting our firm’s thought leadership and brand reputation.”
Rebecca Shambaugh

President, Shambaugh Leadership Group, McLean, VA

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2017-02-16T10:20:26+00:00

President, Shambaugh Leadership Group, McLean, VA

“Robin has been an exceptional writer/editor for my firm. Robin quickly grasped and delivered on our principles for communications materials to make them researched-based, substantive, practical, and understandable for our broad range of readership that represents a local, national, and global audience. Robin has a strong understanding of trends, research, and best practices regarding women in leadership, which is certainly added value for supporting our firm’s thought leadership and brand reputation.”
“Robin is not only an incredibly talented writer, she is also a delight to work with professionally. As a multifaceted wordsmith, she has the innate ability to write for a multitude of platforms covering a wide variety of topics, all the while capturing the attention of her intended audience. Robin’s creativity, intelligence and professionalism make her the ideal candidate for any organization or individual looking to strengthen their brand.”
Megan Herrick

Vice President Communications, Pluralsight, Salt Lake City, UT

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2017-02-16T10:12:03+00:00

Vice President Communications, Pluralsight, Salt Lake City, UT

“Robin is not only an incredibly talented writer, she is also a delight to work with professionally. As a multifaceted wordsmith, she has the innate ability to write for a multitude of platforms covering a wide variety of topics, all the while capturing the attention of her intended audience. Robin’s creativity, intelligence and professionalism make her the ideal candidate for any organization or individual looking to strengthen their brand.”
“We’ve really enjoyed working with Robin for job search and career-related content on FlexJobs. She’s able to tackle some of our much-needed topics and write great articles that are well-researched and well-written. We’re thoroughly happy with the consistently solid content she has provided us!”
Brie Weiler Reynolds

Director of Online Content, FlexJobs, Boulder, CO

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2017-02-16T10:24:32+00:00

Director of Online Content, FlexJobs, Boulder, CO

“We’ve really enjoyed working with Robin for job search and career-related content on FlexJobs. She’s able to tackle some of our much-needed topics and write great articles that are well-researched and well-written. We’re thoroughly happy with the consistently solid content she has provided us!”
“Robin has been writing for us for many years including blogs, web copy, marketing and messaging copy, and articles. In addition, she partnered with me to write my first book. There are so many wonderful things about Robin including her obvious creativity and writing skills. She always manages to nail exactly the positioning that I need in her first draft—I never need to edit her posts! In addition to these traits, Robin’s strategic approach and friendly demeanor are other core strengths that have kept us working together for so long. I highly recommend Robin to anyone who has writing needs and wants an amazing partner who delivers again and again.”
Mark Strong

Owner and Founder, Mark Strong Coaching, New York, NY

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2017-02-16T10:18:53+00:00

Owner and Founder, Mark Strong Coaching, New York, NY

“Robin has been writing for us for many years including blogs, web copy, marketing and messaging copy, and articles. In addition, she partnered with me to write my first book. There are so many wonderful things about Robin including her obvious creativity and writing skills. She always manages to nail exactly the positioning that I need in her first draft—I never need to edit her posts! In addition to these traits, Robin’s strategic approach and friendly demeanor are other core strengths that have kept us working together for so long. I highly recommend Robin to anyone who has writing needs and wants an amazing partner who delivers again and again.”

WORK WITH ROBIN

Taking marketing messages to the next level in almost any type of deliverable, from PowerPoint presentations and press releases to websites, white papers, case studies, and bylined articles.
Working with advertising agencies and PR/marketing firms to help provide writing and messaging services for their clients.
Helping executives and entrepreneurs over-deliver on their communications goals through laser-like focus on the details that make a difference.
Specializing in writing services and business communications for corporations, small businesses, and thought leaders in diverse industries.
Backed by over 20 years of experience in corporate writing and executive communications.
Offering specialized expertise in diverse industries including technology, finance, law, real estate, healthcare, advertising, publishing, public relations, marketing, and nonprofits.

Serving companies of all sizes and in all stages of development, from local start-ups to Fortune 500 corporations.

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Recent work

ORDER ROBIN’S BOOK:
“Surviving Your Thirties: Americans Talk about Life After 30”

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